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Article Date: 24th April 2020

Brugg Pipesystems Becomes BRUGG Pipes

Brugg pipesystems, brugg pipes

Behind the name BRUGG is a 125-year history with deep roots in Switzerland and Germany. We still have lots of chapters left to write in our story – and now is the perfect time to start. That’s why we’re bringing a strong new face to the BRUGG brand through our revamped image.

For decades now, we have been supplying premium-quality insulated and double-walled pipe systems to heating and cooling providers, industrial firms, filling stations, and tank facility installers around the world. Thanks to our wide range of products, expert advice, technical engineering and precise pipe laying, we are able to offer you the very best solutions and stay at your side throughout your entire project. Through our products, we are proud to do our part to help reduce CO2 emissions – and we are constantly working on new innovations that cater to your needs even better.

More visibility - More professionalism - More BRUGG

These are the core values that underpin our innovative strength. We are bringing them further to the forefront through our new logo and launching a new look with a range of benefits.

As part of this, we are boosting our visibility on the market by creating a stronger visual language – something that will make us a bigger presence from your perspective as our customers and from the perspective of our suppliers and competitors. This means that we are completely overhauling our branding. By doing this, we are aiming to consolidate our market position and strengthen our long-term growth strategy both at our domestic base and abroad.

Another purpose of our new visual presence is to improve its alignment with our values. The new shade of blue, which is different from the previous logo, represents our commitment to uphold high standards of professionalism at all times. Formatting our name in capital letters symbolises the confidence that our customers place in the quality of our products, while the stylised G in our name indicates the flexibility of our pipe systems – and the fact that our products are wound around large pipe drums in a solution that is both flexible and traditional.

We have been pioneers in catering to your needs since the very beginning, and we want to reinforce this standing through a logo that will be used together with the new BRUGG GROUP umbrella brand:

Pioneers in Infrastructure

The process of switching to the new logo is now complete at all our production sites and subsidiaries worldwide. Our new appearance has been launched with immediate effect and will be implemented across our locations gradually. This process is due to be completed by the end of 2020.

The address of our homepage is also changing from pipesystems.com to bruggpipes.com, and our primary e-mail address from pipesystems@brugg.com to pipes@brugg.com. All other company details are remaining the same.

Thank you very much for taking the time to read this announcement and we look forward to hearing your thoughts on our rebranding.

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